koenig pilsener
koenig pilsener
koenig pilsener
koenig pilsener
koenig pilsener
LAUNCH: 2020
LAUNCH: 2020
LAUNCH: 2020
LAUNCH: 2020
LAUNCH: 2020
TYPE: Microsite
TYPE: Microsite
TYPE: Microsite
TYPE: Microsite
TYPE: Microsite
AGENCY: Deepblue Networks
AGENCY: Deepblue Networks
AGENCY: Deepblue Networks
AGENCY: Deepblue Networks
AGENCY: Deepblue Networks
ROLE: UI Design
ROLE: UI Design
ROLE: UI Design
ROLE: UI Design
ROLE: UI Design
introduction
introduction
introduction
introduction
introduction
König Pilsener, a renowned German beer brand steeped in history, sought to enhance its digital presence by creating an engaging microsite. I collaborated with a multi-disciplinary team to craft a mobile-first experience that narrated the brand's founding journey and brewing process. Our approach involved leveraging illustrations, animations, and interactive elements to captivate the audience while ensuring clarity and entertainment.
König Pilsener, a renowned German beer brand steeped in history, sought to enhance its digital presence by creating an engaging microsite. I collaborated with a multi-disciplinary team to craft a mobile-first experience that narrated the brand's founding journey and brewing process. Our approach involved leveraging illustrations, animations, and interactive elements to captivate the audience while ensuring clarity and entertainment.
König Pilsener, a renowned German beer brand steeped in history, sought to enhance its digital presence by creating an engaging microsite. I collaborated with a multi-disciplinary team to craft a mobile-first experience that narrated the brand's founding journey and brewing process. Our approach involved leveraging illustrations, animations, and interactive elements to captivate the audience while ensuring clarity and entertainment.
König Pilsener, a renowned German beer brand steeped in history, sought to enhance its digital presence by creating an engaging microsite. I collaborated with a multi-disciplinary team to craft a mobile-first experience that narrated the brand's founding journey and brewing process. Our approach involved leveraging illustrations, animations, and interactive elements to captivate the audience while ensuring clarity and entertainment.
König Pilsener, a renowned German beer brand steeped in history, sought to enhance its digital presence by creating an engaging microsite. I collaborated with a multi-disciplinary team to craft a mobile-first experience that narrated the brand's founding journey and brewing process. Our approach involved leveraging illustrations, animations, and interactive elements to captivate the audience while ensuring clarity and entertainment.
phase 1:
UNDERSTANDING
THE CHALLENGE
phase 1:
UNDERSTANDING THE CHALLENGE
phase 1:
UNDERSTANDING THE CHALLENGE
phase 1:
UNDERSTANDING THE CHALLENGE
phase 1:
UNDERSTANDING THE CHALLENGE
The project began with a comprehensive review of the client's documentation describing the brand's heritage and brewing techniques. Our team analysed this information to identify the key narratives and thematic elements. We developed a strategy to tell the founding story of the brand and the brewing process separately, allowing users in the beginning to choose their preferred path.
The project began with a comprehensive review of the client's documentation describing the brand's heritage and brewing techniques. Our team analysed this information to identify the key narratives and thematic elements. We developed a strategy to tell the founding story of the brand and the brewing process separately, allowing users in the beginning to choose their preferred path.
The project began with a comprehensive review of the client's documentation describing the brand's heritage and brewing techniques. Our team analysed this information to identify the key narratives and thematic elements. We developed a strategy to tell the founding story of the brand and the brewing process separately, allowing users in the beginning to choose their preferred path.
The project began with a comprehensive review of the client's documentation describing the brand's heritage and brewing techniques. Our team analysed this information to identify the key narratives and thematic elements. We developed a strategy to tell the founding story of the brand and the brewing process separately, allowing users in the beginning to choose their preferred path.
The project began with a comprehensive review of the client's documentation describing the brand's heritage and brewing techniques. Our team analysed this information to identify the key narratives and thematic elements. We developed a strategy to tell the founding story of the brand and the brewing process separately, allowing users in the beginning to choose their preferred path.
phase 2:
CONCEPTUALISATION
AND WIREFRAMING
phase 2:
CONCEPTUALISATION AND WIREFRAMING
phase 2:
CONCEPTUALISATION AND WIREFRAMING
phase 2:
CONCEPTUALISATION AND WIREFRAMING
phase 2:
CONCEPTUALISATION AND WIREFRAMING
Collaborating closely with the team's copywriter, we translated the planned content into a cohesive structure. Simultaneously, my focus shifted towards exploring various presentation styles and creating preliminary wireframes. Given the emphasis on mobile-first design, our wireframes prioritized intuitive navigation and readability on smaller screens.
Collaborating closely with the team's copywriter, we translated the planned content into a cohesive structure. Simultaneously, my focus shifted towards exploring various presentation styles and creating preliminary wireframes. Given the emphasis on mobile-first design, our wireframes prioritized intuitive navigation and readability on smaller screens.
Collaborating closely with the team's copywriter, we translated the planned content into a cohesive structure. Simultaneously, my focus shifted towards exploring various presentation styles and creating preliminary wireframes. Given the emphasis on mobile-first design, our wireframes prioritized intuitive navigation and readability on smaller screens.
Collaborating closely with the team's copywriter, we translated the planned content into a cohesive structure. Simultaneously, my focus shifted towards exploring various presentation styles and creating preliminary wireframes. Given the emphasis on mobile-first design, our wireframes prioritized intuitive navigation and readability on smaller screens.
Collaborating closely with the team's copywriter, we translated the planned content into a cohesive structure. Simultaneously, my focus shifted towards exploring various presentation styles and creating preliminary wireframes. Given the emphasis on mobile-first design, our wireframes prioritized intuitive navigation and readability on smaller screens.
phase 3:
UI DESIGN AND
GRAPHICS DEVELOPMENT
phase 3:
UI DESIGN AND GRAPHICS DEVELOPMENT
phase 3:
UI DESIGN AND GRAPHICS DEVELOPMENT
phase 3:
UI DESIGN AND GRAPHICS DEVELOPMENT
phase 3:
UI DESIGN AND GRAPHICS DEVELOPMENT
Following discussions with both the client and development team, I transitioned to the UI design phase. Drawing inspiration from fairy tales, we envisioned a whimsical aesthetic characterized by playful fonts and woodcut-style illustrations. Working closely with an illustrator, we brought this vision to life, crafting visually compelling graphics that complemented the narrative.
Following discussions with both the client and development team, I transitioned to the UI design phase. Drawing inspiration from fairy tales, we envisioned a whimsical aesthetic characterized by playful fonts and woodcut-style illustrations. Working closely with an illustrator, we brought this vision to life, crafting visually compelling graphics that complemented the narrative.
Following discussions with both the client and development team, I transitioned to the UI design phase. Drawing inspiration from fairy tales, we envisioned a whimsical aesthetic characterized by playful fonts and woodcut-style illustrations. Working closely with an illustrator, we brought this vision to life, crafting visually compelling graphics that complemented the narrative.
Following discussions with both the client and development team, I transitioned to the UI design phase. Drawing inspiration from fairy tales, we envisioned a whimsical aesthetic characterized by playful fonts and woodcut-style illustrations. Working closely with an illustrator, we brought this vision to life, crafting visually compelling graphics that complemented the narrative.
Following discussions with both the client and development team, I transitioned to the UI design phase. Drawing inspiration from fairy tales, we envisioned a whimsical aesthetic characterized by playful fonts and woodcut-style illustrations. Working closely with an illustrator, we brought this vision to life, crafting visually compelling graphics that complemented the narrative.
challenges
and decisions
challenges
and decisions
challenges
and decisions
challenges
and decisions
challenges
and decisions
The project required striking a balance between clarity and entertainment, achieved through a narrative-driven approach that combined factual content with engaging visuals. A key decision was the seamless integration of interactive elements, enhancing user engagement through scrolling and clicking actions. By prioritizing usability, iterating on feedback, and ensuring every design element had a purpose, the team successfully overcame challenges and exceeded client expectations.
The project required striking a balance between clarity and entertainment, achieved through a narrative-driven approach that combined factual content with engaging visuals. A key decision was the seamless integration of interactive elements, enhancing user engagement through scrolling and clicking actions. By prioritizing usability, iterating on feedback, and ensuring every design element had a purpose, the team successfully overcame challenges and exceeded client expectations.
The project required striking a balance between clarity and entertainment, achieved through a narrative-driven approach that combined factual content with engaging visuals. A key decision was the seamless integration of interactive elements, enhancing user engagement through scrolling and clicking actions. By prioritizing usability, iterating on feedback, and ensuring every design element had a purpose, the team successfully overcame challenges and exceeded client expectations.
The project required striking a balance between clarity and entertainment, achieved through a narrative-driven approach that combined factual content with engaging visuals. A key decision was the seamless integration of interactive elements, enhancing user engagement through scrolling and clicking actions. By prioritizing usability, iterating on feedback, and ensuring every design element had a purpose, the team successfully overcame challenges and exceeded client expectations.
The project required striking a balance between clarity and entertainment, achieved through a narrative-driven approach that combined factual content with engaging visuals. A key decision was the seamless integration of interactive elements, enhancing user engagement through scrolling and clicking actions. By prioritizing usability, iterating on feedback, and ensuring every design element had a purpose, the team successfully overcame challenges and exceeded client expectations.